Brand websites, CRM and ad infrastructure that turned ad-hoc growth into a repeatable system.
Competent Group runs multiple business lines, with leads coming from referrals, walk-ins, calls, WhatsApp messages and the occasional digital campaign. The good news: growth was real. The bad news: nobody could say which channel was driving it, or which leads were being properly worked.
They needed a baseline of digital infrastructure — websites, CRM, ad tracking — that turns ad-hoc growth into something measurable and scalable.
Modern websites for each business line with clear positioning, lead forms and conversion tracking.
A single CRM with separate pipelines per vertical. Leadership now sees one dashboard; each team owns its workflow.
WhatsApp + web + ad-platform leads all flow into the CRM and auto-route to the right person within minutes.
Proper GA4 + GTM + Conversion API setup so ad performance can be measured and scaled.
"We finally have one system for the whole group. That changed how we make decisions."
Tell us what you're trying to grow. We'll come back with a tailored proposal — usually within 2 business days.
