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Education · Case Study

SRMS Trust: Multi-institution admissions, alumni & lead automation

3× admission enquiries, 40% lower CPL, alumni network across 4 institutions.

Enquiries YoY
40%
Lower CPL
4
Institutions
15k+
Alumni
The Challenge

A Trust Running Several Institutions With Disconnected Admissions Pipelines.

SRMS Trust runs multiple institutions across Bareilly — engineering, medical, paramedical, business and more. Each had its own admission cycle, lead source, follow-up rhythm and (in many cases) an Excel sheet doing the work of a CRM.

Enquiries from Google Ads, Meta, walk-ins and offline events were leaking out before counsellors could call back. Admission seasons were stressful, lead attribution was guesswork and there was no system to keep alumni engaged once students left.

They needed one operating system across the trust — and dedicated admission campaigns that actually worked.

Our Approach

What We Built Together.

Centralised Lead Management

Built a DNexus CRM with course-based auto-assignment — every lead lands on the right counsellor within seconds, regardless of source or institution. Mobile app for counsellors in the field.

CRMLead routingWhatsApp

Admissions Performance Campaigns

Per-course Google + Meta lead-gen campaigns with high-conversion landing pages. Daily optimisation through admission season. Custom creative for each institution.

Google AdsMeta AdsLanding Pages

Institution Websites

Modern websites for SRMS Trust, SRM CET, SRMS Paramedical — all engineered for Core Web Vitals, schema and admissions conversion.

Next.jsSEOSchema

Alumni Portal

A unified alumni network spanning every SRMS institution — directory, events, news, fundraising and chapter management.

Web appDatabaseSSO
Outcomes

The Results.

Enquiries
Year-over-year, across institutions
40%
CPL Reduction
Admissions campaigns
100%
Lead Routing
Auto-assigned to counsellors
"

"DNexus didn't just build us tools — they rebuilt how we run admissions and stay connected to our alumni."

Admissions Leadership, SRMS Trust

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